{"id":31642,"date":"2025-12-10T23:32:31","date_gmt":"2025-12-10T23:32:31","guid":{"rendered":"https:\/\/chatecommerce.com\/chat-proactivo-mejora-conversion-ecommerce\/"},"modified":"2025-12-11T23:49:41","modified_gmt":"2025-12-11T23:49:41","slug":"chat-proactivo-mejora-conversion-ecommerce","status":"publish","type":"post","link":"https:\/\/chatecommerce.com\/en\/chat-proactivo-mejora-conversion-ecommerce\/","title":{"rendered":"Boost Your Ecommerce Conversion Rate with a Proactive Chat Strategy"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Why a Proactive Chat Changes Conversions in Ecommerce<\/h2>\n\n\n\n<p>In most ecommerce businesses, the conversion rate doesn&#8217;t drop due to lack of traffic, but due to a lack of guidance at the moments when the user needs clarity to proceed.<\/p>\n\n\n\n<p>A traditional chat waits for the user to ask for help, while a proactive chat detects signs of indecision and takes the initiative.<\/p>\n\n\n\n<p>That difference, though seemingly subtle, transforms the site&#8217;s performance.<\/p>\n\n\n\n<p>In an environment where brands invest increasingly more in acquisition, any interaction that helps prevent abandonment has a direct impact on sales and the cost per conversion.<\/p>\n\n\n\n<p>Proactive chat doesn&#8217;t appear as an intrusive pop-up, but as a strategic intervention based on user behavior: the page they are on, the time they spend, the actions they repeat, or the point where they usually stop.<\/p>\n\n\n\n<p>When this intervention occurs at the right time, the user finds what they need to move forward, without friction and without feeling pressured.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Real Conversion Problem: High Intent, Low Assistance<\/h2>\n\n\n\n<p>Many users arrive at an ecommerce site with a genuine intention to purchase. However, that intent doesn&#8217;t always turn into action. It&#8217;s not a lack of interest, but a lack of assistance.<\/p>\n\n\n\n<p>In behavioral analysis, it&#8217;s common to detect three patterns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The user hesitates, but doesn&#8217;t ask: they wait for signals that give them confidence, such as clear policies, additional information, or compatibility confirmation.<\/li>\n\n\n\n<li>The user advances to a critical point and stops: this happens especially at checkout or on the pricing page.<\/li>\n\n\n\n<li>The user abandons without having expressed their objections: they never start a conversation, even though they would have purchased if someone had guided them.<\/li>\n<\/ul>\n\n\n\n<p>Proactive chat exists precisely to intervene in those invisible moments.<\/p>\n\n\n\n<p>Before, ecommerce depended on the user deciding to ask for help. Today, technology allows reading behavior in real-time and activating a contextual conversation that provides an answer before abandonment occurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Behavior-Based Activation Scenarios<\/h3>\n\n\n\n<p>The most effective triggers are not random. They emerge from analyzing the customer journey and the points where friction is concentrated.<\/p>\n\n\n\n<p>Some typical examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The user repeats viewing a product.<\/li>\n\n\n\n<li>They reach checkout and pause longer than usual.<\/li>\n\n\n\n<li>They check payment methods without proceeding.<\/li>\n\n\n\n<li>They spend too much time on the pricing page.<\/li>\n<\/ul>\n\n\n\n<p>Each of these behaviors indicates something different: indecision, need for reassurance, lack of information, or economic doubt.<\/p>\n\n\n\n<p>The value of proactive chat lies in being able to interpret that signal and respond with context.<\/p>\n\n\n\n<div class=\"minibanner\">\n    <h2>While you&#8217;re reading this, you&#8217;re losing sales<\/h2>\n    <img decoding=\"async\" src=\"https:\/\/chatecommerce.com\/wp-content\/uploads\/2025\/12\/reloj.jpg\"\n        alt=\"\">\n    <span>Incorporate an AI agent for ecommerce that solves this effortlessly and with growth potential.\n<\/span>\n    <a href=\"https:\/\/chatecommerce.com\/en\/book-a-meeting\/?utm_source=SEO&#038;utm_medium=Organic&#038;utm_campaign=agenteIA&#038;utm_content=\"\n        class=\"link-banner\" target=\"_blank\">Try it today<\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Why Proactivity Trumps Traditional Response<\/h3>\n\n\n\n<p>Responding quickly is no longer enough. The user experience changes when assistance appears before the problem becomes evident.<\/p>\n\n\n\n<p>A passive chat depends on user initiative. Conversely, a proactive chat depends on the intelligence of the site.<\/p>\n\n\n\n<p>When an anticipated intervention clarifies a key doubt, the impact is immediate: higher conversion, less abandonment, and higher average tickets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Use Triggers to Improve Ecommerce Conversion Rate<\/h2>\n\n\n\n<p>First, what exactly is a trigger in marketing?<\/p>\n\n\n\n<p>Triggers are events that activate the chat based on real user behaviors. The key is that they do not interrupt, but accompany.<\/p>\n\n\n\n<p>When well-designed, they function like an attentive salesperson who identifies doubts without the customer having to explicitly ask for help.<\/p>\n\n\n\n<p>Let&#8217;s look at some examples of widely used triggers in ecommerce:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Checkout: Guiding Critical Decisions<\/h3>\n\n\n\n<p>The checkout is the point where the most sales are lost. Not because the user \u201cno longer wants to buy,\u201d but because doubts arise that they cannot resolve in time: payment methods, shipping, returns, or specific conditions.<\/p>\n\n\n\n<p>A trigger designed for this point can detect:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unusual delays in completing forms<\/li>\n\n\n\n<li>Repeated editing attempts<\/li>\n\n\n\n<li>Prolonged reading of policies<\/li>\n<\/ul>\n\n\n\n<p>A message like:<\/p>\n\n\n\n<p><em>&#8220;Do you need help with shipping or payment method? I can explain it in a second.&#8221;<\/em><\/p>\n\n\n\n<p>Can unblock the purchase with minimal intervention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pricing Page: Reducing Indecision<\/h3>\n\n\n\n<p>The pricing page is usually the most sensitive part of the site. The user evaluates value, compares, seeks justification, and needs reassurance.<\/p>\n\n\n\n<p>A trigger can be activated when the user stays longer than a certain time or reviews the same section multiple times.<\/p>\n\n\n\n<p>This allows offering clarifications like differences between plans, additional benefits, or return policies.<\/p>\n\n\n\n<p>In simulation scenarios, intervention on this page can reduce abandonment by up to 25%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Time on Page: Detecting Real Doubts<\/h3>\n\n\n\n<p>When the user is stuck at a point in the journey, they are not exploring\u2014they are doubting.<\/p>\n\n\n\n<p>A time-on-page based trigger detects that moment and acts with messages designed to offer help without being intrusive.<\/p>\n\n\n\n<p>Example:<\/p>\n\n\n\n<p><em>&#8220;Would you like me to recommend the ideal option based on what you&#8217;re looking for?&#8221;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Exit Intent: Rescuing Sales Before Abandonment<\/h3>\n\n\n\n<p>Cursor movement towards the close bar or sudden inactivity can indicate intent to abandon.<\/p>\n\n\n\n<p>In that instant, a brief message can change the outcome. For example:<\/p>\n\n\n\n<p><em>&#8220;I can help you compare options before you leave. Shall I show you the differences?&#8221;<\/em><\/p>\n\n\n\n<p>This type of intervention is especially useful for products with multiple variants or similar prices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Response Speed Impacts User Experience<\/h2>\n\n\n\n<p>Speed is not a technical detail, but a psychological factor. The user evaluates the brand&#8217;s reliability based on how quickly they receive responses.<\/p>\n\n\n\n<p>Every extra second increases anxiety and reduces clarity in the purchasing decision.<\/p>\n\n\n\n<p>A slow conversational experience generates \u201cmicrofriction\u201d that the user notices without realizing it. These are subtle interruptions: waiting times, messages that don&#8217;t load, responses that arrive out of context.<\/p>\n\n\n\n<p>When these frictions accumulate, conversion drops.<\/p>\n\n\n\n<div class=\"minibanner\">\n    <h2>Are you meeting your user&#8217;s needs in less than 5 seconds?\n<\/h2>\n    <img decoding=\"async\" src=\"https:\/\/chatecommerce.com\/wp-content\/uploads\/2025\/12\/banner2.jpg\"\n        alt=\"\">\n    <span>If you&#8217;re not sure of the answer, delegate this task to an AI agent for ecommerce.\n\n<\/span>\n    <a href=\"https:\/\/chatecommerce.com\/en\/book-a-meeting\/?utm_source=SEO&#038;utm_medium=Organic&#038;utm_campaign=agenteIA&#038;utm_content=\"\n        class=\"link-banner\" target=\"_blank\">Find out if it&#8217;s right for your store<\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Microfriction: The Silent Enemy of Conversion<\/h3>\n\n\n\n<p>Microfriction occurs in milliseconds and affects brand perception. It&#8217;s not about big mistakes, but small delays that break the pace of the conversation.<br>Typical examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The chat takes time to open.<\/li>\n\n\n\n<li>The response seems automated but not very helpful.<\/li>\n\n\n\n<li>The user has to repeat information.<\/li>\n<\/ul>\n\n\n\n<p>Although each one seems minimal, together they erode the purchase intent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Golden Window: How Many Seconds You Really Have to Prevent Abandonment<\/h3>\n\n\n\n<p>Global studies on digital customer service agree that there is a \u201cgolden window\u201d for responding: between 5 and 10 seconds.<br>Beyond that time, the probability of abandonment begins to rise steadily.<\/p>\n\n\n\n<p>In practice, this means that a proactive chat must be prepared to respond accurately the moment the trigger is activated, not seconds later.<br>The user interprets this speed as personalized attention, even if the interaction is automated.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Measure the Real Impact of Proactive Chat on Your Ecommerce<\/h2>\n\n\n\n<p>Measuring assisted conversion is not as simple as adding up chats and sales. The key is to understand the role of each intervention within the journey.<br>A well-implemented proactive chat does not generate unnecessary conversations, but quality conversations that unblock decisions.<\/p>\n\n\n\n<p>Therefore, it is important to analyze what type of intervention adds the most value and at what stage of the funnel it occurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Conversational KPIs<\/h3>\n\n\n\n<p>To get a complete view, it is advisable to analyze:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Effective trigger activation rate.<\/li>\n\n\n\n<li>Percentage of users who advance to the next step of the funnel.<\/li>\n\n\n\n<li>Conversion of assisted vs. non-assisted sessions.<\/li>\n\n\n\n<li>Impact on average ticket by scenario.<\/li>\n\n\n\n<li>Time to resolution within the chat.<\/li>\n<\/ul>\n\n\n\n<p>These indicators show where the chat truly contributes and where adjustments are needed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Common Mistakes When Measuring Assisted Conversion<\/h3>\n\n\n\n<p>Generally, three frequent mistakes appear:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Measuring only the last interaction: relevant assistance can happen long before checkout.<\/li>\n\n\n\n<li>Comparing chats by volume, not by quality: more conversations do not mean better performance.<\/li>\n\n\n\n<li>Not segmenting triggers by funnel stage: a trigger useful for pricing doesn&#8217;t work the same way in categories.<\/li>\n<\/ul>\n\n\n\n<p>The correct evaluation combines quantitative metrics with behavioral analysis to understand how each intervention affects the purchasing decision.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Incorporate a Proactive Chat into Your Ecommerce with a Plug and Play Solution<\/h2>\n\n\n\n<p>Proactive chat is not an isolated tool, but a conversational strategy designed to anticipate user doubts and improve the experience in real time.<\/p>\n\n\n\n<p>It is ideal for ecommerce that can no longer scale with human service alone but still have high sales potential.<\/p>\n\n\n\n<p>When triggers are implemented according to actual customer behavior, ecommerce reduces abandonment, increases the average ticket, and improves brand perception without adding friction.<\/p>\n\n\n\n<p>In a market where attracting traffic is increasingly expensive, optimizing conversion is essential. Proactive chat is one of the most effective resources to achieve it. Ready to implement yours?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why a Proactive Chat Changes Conversions in Ecommerce In most ecommerce businesses, the conversion rate doesn&#8217;t drop due to lack of traffic, but due to a lack of guidance at the moments when the user needs clarity to proceed. A traditional chat waits for the user to ask for help, while a proactive chat detects [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":31639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[534,482,535,1],"tags":[],"class_list":["post-31642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-2","category-ecommerce-2","category-proactive-chat","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aumenta la Tasa de Conversi\u00f3n de tu Ecommerce con un Chat Proactivo<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo el chat proactivo con triggers (activadores) conductuales e IA puede impulsar las conversiones de tu ecommerce, eliminando la microfricci\u00f3n y rescatando ventas perdidas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chatecommerce.com\/en\/chat-proactivo-mejora-conversion-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aumenta la Tasa de Conversi\u00f3n de tu Ecommerce con un Chat Proactivo\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo el chat proactivo con triggers (activadores) conductuales e IA puede impulsar las conversiones de tu ecommerce, eliminando la microfricci\u00f3n y rescatando ventas perdidas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chatecommerce.com\/en\/chat-proactivo-mejora-conversion-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Commerce - Sell through WhatsApp, social media and Chat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Chatcenternetwork\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-10T23:32:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T23:49:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/chatecommerce.com\/wp-content\/uploads\/2025\/12\/CeC-chat-proactivo-conversion-ecommerce.jpg-100.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1025\" \/>\n\t<meta property=\"og:image:height\" content=\"504\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julieta Lopez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ChatCenterNet\" \/>\n<meta name=\"twitter:site\" content=\"@ChatCenterNet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julieta Lopez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aumenta la Tasa de Conversi\u00f3n de tu Ecommerce con un Chat Proactivo","description":"Descubre c\u00f3mo el chat proactivo con triggers (activadores) conductuales e IA puede impulsar las conversiones de tu ecommerce, eliminando la microfricci\u00f3n y rescatando ventas perdidas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/chatecommerce.com\/en\/chat-proactivo-mejora-conversion-ecommerce\/","og_locale":"en_US","og_type":"article","og_title":"Aumenta la Tasa de Conversi\u00f3n de tu Ecommerce con un Chat Proactivo","og_description":"Descubre c\u00f3mo el chat proactivo con triggers (activadores) conductuales e IA puede impulsar las conversiones de tu ecommerce, eliminando la microfricci\u00f3n y rescatando ventas perdidas.","og_url":"https:\/\/chatecommerce.com\/en\/chat-proactivo-mejora-conversion-ecommerce\/","og_site_name":"Social Commerce - Sell through WhatsApp, social media and Chat","article_publisher":"https:\/\/www.facebook.com\/Chatcenternetwork","article_published_time":"2025-12-10T23:32:31+00:00","article_modified_time":"2025-12-11T23:49:41+00:00","og_image":[{"width":1025,"height":504,"url":"https:\/\/chatecommerce.com\/wp-content\/uploads\/2025\/12\/CeC-chat-proactivo-conversion-ecommerce.jpg-100.jpg","type":"image\/jpeg"}],"author":"Julieta Lopez","twitter_card":"summary_large_image","twitter_creator":"@ChatCenterNet","twitter_site":"@ChatCenterNet","twitter_misc":{"Written by":"Julieta Lopez","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/chatecommerce.com\/en\/chat-proactivo-mejora-conversion-ecommerce\/#article","isPartOf":{"@id":"https:\/\/chatecommerce.com\/en\/chat-proactivo-mejora-conversion-ecommerce\/"},"author":{"name":"Julieta Lopez","@id":"https:\/\/chatecommerce.com\/#\/schema\/person\/71a31d07c7f0445f77aef5e1596b5a14"},"headline":"Boost Your Ecommerce Conversion Rate with a Proactive Chat Strategy","datePublished":"2025-12-10T23:32:31+00:00","dateModified":"2025-12-11T23:49:41+00:00","mainEntityOfPage":{"@id":"https:\/\/chatecommerce.com\/en\/chat-proactivo-mejora-conversion-ecommerce\/"},"wordCount":1432,"publisher":{"@id":"https:\/\/chatecommerce.com\/#organization"},"image":{"@id":"https:\/\/chatecommerce.com\/en\/chat-proactivo-mejora-conversion-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/chatecommerce.com\/wp-content\/uploads\/2025\/12\/CeC-chat-proactivo-conversion-ecommerce.jpg-100.jpg","articleSection":["Conversion","eCommerce","Proactive Chat"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/chatecommerce.com\/en\/chat-proactivo-mejora-conversion-ecommerce\/","url":"https:\/\/chatecommerce.com\/en\/chat-proactivo-mejora-conversion-ecommerce\/","name":"Aumenta la Tasa de Conversi\u00f3n de tu Ecommerce con un Chat Proactivo","isPartOf":{"@id":"https:\/\/chatecommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/chatecommerce.com\/en\/chat-proactivo-mejora-conversion-ecommerce\/#primaryimage"},"image":{"@id":"https:\/\/chatecommerce.com\/en\/chat-proactivo-mejora-conversion-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/chatecommerce.com\/wp-content\/uploads\/2025\/12\/CeC-chat-proactivo-conversion-ecommerce.jpg-100.jpg","datePublished":"2025-12-10T23:32:31+00:00","dateModified":"2025-12-11T23:49:41+00:00","description":"Descubre c\u00f3mo el chat proactivo con triggers (activadores) conductuales e IA puede impulsar las conversiones de tu ecommerce, eliminando la microfricci\u00f3n y rescatando ventas perdidas.","breadcrumb":{"@id":"https:\/\/chatecommerce.com\/en\/chat-proactivo-mejora-conversion-ecommerce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/chatecommerce.com\/en\/chat-proactivo-mejora-conversion-ecommerce\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/chatecommerce.com\/en\/chat-proactivo-mejora-conversion-ecommerce\/#primaryimage","url":"https:\/\/chatecommerce.com\/wp-content\/uploads\/2025\/12\/CeC-chat-proactivo-conversion-ecommerce.jpg-100.jpg","contentUrl":"https:\/\/chatecommerce.com\/wp-content\/uploads\/2025\/12\/CeC-chat-proactivo-conversion-ecommerce.jpg-100.jpg","width":1025,"height":504,"caption":"Interfaz de chat proactivo con indicadores visuales (tooltips) de los 5 segundos, mostrando c\u00f3mo la IA acelera la conversi\u00f3n en el checkout del ecommerce."},{"@type":"BreadcrumbList","@id":"https:\/\/chatecommerce.com\/en\/chat-proactivo-mejora-conversion-ecommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/chatecommerce.com\/"},{"@type":"ListItem","position":2,"name":"Uncategorized","item":"https:\/\/chatecommerce.com\/category\/uncategorized\/"},{"@type":"ListItem","position":3,"name":"Boost Your Ecommerce Conversion Rate with a Proactive Chat Strategy"}]},{"@type":"WebSite","@id":"https:\/\/chatecommerce.com\/#website","url":"https:\/\/chatecommerce.com\/","name":"Chat Center","description":"","publisher":{"@id":"https:\/\/chatecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/chatecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/chatecommerce.com\/#organization","name":"Chat Center","url":"https:\/\/chatecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/chatecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/chatecommerce.com\/wp-content\/uploads\/2025\/04\/Logo-CNN.svg","contentUrl":"https:\/\/chatecommerce.com\/wp-content\/uploads\/2025\/04\/Logo-CNN.svg","width":1,"height":1,"caption":"Chat Center"},"image":{"@id":"https:\/\/chatecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Chatcenternetwork","https:\/\/x.com\/ChatCenterNet","https:\/\/www.instagram.com\/chatcenternet\/","https:\/\/www.youtube.com\/channel\/UCpDgz93UjLc7znUB2GiQ6dQ","https:\/\/www.linkedin.com\/company\/chatcenter"]},{"@type":"Person","@id":"https:\/\/chatecommerce.com\/#\/schema\/person\/71a31d07c7f0445f77aef5e1596b5a14","name":"Julieta Lopez","description":"Marketing Manager","sameAs":["https:\/\/www.linkedin.com\/in\/julilopez-designer\/"],"url":"https:\/\/chatecommerce.com\/en\/author\/juliemktdg\/"}]}},"jetpack_featured_media_url":"https:\/\/chatecommerce.com\/wp-content\/uploads\/2025\/12\/CeC-chat-proactivo-conversion-ecommerce.jpg-100.jpg","_links":{"self":[{"href":"https:\/\/chatecommerce.com\/en\/wp-json\/wp\/v2\/posts\/31642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chatecommerce.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chatecommerce.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chatecommerce.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/chatecommerce.com\/en\/wp-json\/wp\/v2\/comments?post=31642"}],"version-history":[{"count":1,"href":"https:\/\/chatecommerce.com\/en\/wp-json\/wp\/v2\/posts\/31642\/revisions"}],"predecessor-version":[{"id":31648,"href":"https:\/\/chatecommerce.com\/en\/wp-json\/wp\/v2\/posts\/31642\/revisions\/31648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chatecommerce.com\/en\/wp-json\/wp\/v2\/media\/31639"}],"wp:attachment":[{"href":"https:\/\/chatecommerce.com\/en\/wp-json\/wp\/v2\/media?parent=31642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chatecommerce.com\/en\/wp-json\/wp\/v2\/categories?post=31642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chatecommerce.com\/en\/wp-json\/wp\/v2\/tags?post=31642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}